The Blog

  1. Don’t Look Back In Anger

    When you are staring at a multiple choice question and you have no idea what the answer is and so you go with the “C” fallacy and you get it correct.  It makes you feel good.  How about on the math test where Miss Othmar makes you show your work?  You get 90% through and Read More

  2. The Heart Wants What It Wants. What About The Brain?

    The brain wants what it shouldn’t have:  Choices.  People say they want more choices but, then can’t decide. There is a famous jam study that is often used to bolster this point. Sheena Iyengar, a professor at Columbia University and the author of “The Art of Choosing,” conducted the study in 1995. In a gourmet Read More

  3. “Morality, like art, means drawing a line somewhere”

    It’s December 31st.  You’ve had an ok year.  You are about 3% short of where you need to be for the year.  The higher ups raised your performance goals 10% compared to last year.  They never lower them. Pressure is on.  Stakes are high.  You have a mortgage to pay and a family to feed. Read More

  4. Anal Fishers

    Do you have Anal Fishers?  You know, as friends? I know some people who spend their time worrying about the weather and the moon phases.  They think (and talk) about wind direction and water levels and water clarity.  They organize their tackle boxes by color, weight, diving depth, brand, or whatever else.  Their rods and Read More

  5. Anchoring Away: How Much Should You Pay For Something?

    How do you know how much you should pay for something? How do you know what’s a deal and what’s a ripoff? You need some sort of reference point…a cue to help you evaluate. The anchoring effect is a cognitive bias that influences you to rely too heavily on the first piece of information you Read More

  6. How Many Light Bulbs Does it Take to Screw (In) the Client?

    Here is the good news.  Your bankers, money managers, attorneys, insurance agents, fee based planners and CPA’s and other financial experts probably know more than you do.  This means that they can help you solve problems that would have been tough to solve on your own. Here is the bad news.  You have to find Read More

  7. What do Bill Lumbergh and Warren Buffett have in common?

    I have always thought of fictional Bill Lumbergh as a middle management puppet.  As I reexamine I see him more as a Warren Buffett disciple.  Lumbergh was smart enough to bring in a pair of consultants to analyze his company, Initech.  As part of his introduction of the consultants(the Bobs) to his employees a banner Read More

  8. The Improbability of Practicality

    I want to have a round table exchange with those few of you all who run across my internet leavings.  Since I was a kid, I’ve had a contempt for things that seemed impractical and irrational.  I’ve also desired to know why these things that seemed idiotic to me were in practice.  I asked often, Read More

  9. Why Aflac Agents Are Throwing Away So Much Money

    Ladies and Gents of Aflac, first let me say that you are some of the most fearless, hardest working people in the insurance business.  I really like being around you all and I respect you.  If you have made it through the first couple of years and are making a good living then you’ve dealt Read More

  10. Maya Angelou, Sales Genius.

    I have been thinking about some of my consulting clients who seem to have difficulty separating the client’s desire for information from their own.  Some of my consulting clients are natural sponges of information.  This is what attracted them to us in the first place.  What I see happening sometimes is that we are focusing Read More

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Brevity & Associates

Brevity & Associates