Facts of Life Insurance – Quoting the Best Rate

We’ve all been in competitive situations.  Many times they can be stressful.  You want to put your best foot forward.  When interacting with a client it behooves everybody involved if you are open and realistic.

We often see agents quoting insurance rates to clients in a bait and switch type tactic.  They will quote the very best rate in a competitive situation to try and win the business.  They either quote the top rate in an effort to undercut another agent even when they know a client won’t qualify for that or even worse they don’t even ask the right questions to qualify the client.

By asking the right questions and having a good knowledge base around underwriting you can give a client a more realistic view of what to expect.  The client will understand that most carriers have between 8 and 12 different health ratings and where they may slot in.  They might receive a preferred rating but, they could receive a level 4 or 5.  They aren’t going to shop around for a cheaper quote if you are asking the right questions and finding the quote that makes sense.

Enjoy our video….


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Brevity & Associates

Brevity & Associates